Every day, an average of 63 Americans die by gun suicide — mothers, partners, friends. This national OOH campaign reframed the conversation around safer gun storage, letting statistics and visuals of ammunition speak louder than any direct message could. Learn more about the work here.
If you or someone you know is struggling or in crisis, contact the 988 Suicide & Crisis Lifeline, which provides 24/7 free and confidential support. Call or text 988 or visit 988lifeline.org.
